
Grønt Glæde
Visual Identity
2025
Grønt Glæde is a campaign that celebrates the pure joy and satisfaction of sustainable gardening. Through vibrant visuals and heartfelt storytelling, this campaign aims to inspire more people to discover the happiness found in eco-friendly gardening practices. The project transforms the perception of sustainable gardening from an environmental responsibility into a source of genuine joy, showcasing how growing your own food can create moments of daily delight. This campaign demonstrates how conscious gardening can bring both personal fulfillment and environmental benefits, making green practices feel accessible and rewarding for everyone.
