George Nelson’s Wall Clocks

I opted to craft this dynamic identity for the classical wall clocks designed by George Nelson, as their timeless design deserves an equally enduring and dynamic brand representation.

George Nelson (1908–1986) was a prominent American industrial designer, often regarded as a 'founding father' of the American Modernist Movement. Even today, the Vitra company continues to manufacture some of the wall clocks he designed.
Visual Identity
Dynamic Logo
Motion Graphics